DREW BARRYMORE HAS BIG PLANS FOR FLOWER

Human wildflower Drew Barrymore is taking her cult-favorite beauty brand, Flower, to the international stage. According to the Associated Press, Barrymore, who launched the affordable cosmetics line exclusively at Walmart in 2013, is working with overseas retailers to bring the line to countries that include China, the United Kingdom and Australia, as well as the greater continent of South America. Flower will also be launching its own e-commerce later this year.

The 40-year-old actress also said she'd also like to expand into clothing, though she didn't provide specifics regarding the type of apparel, prices or a launch date. Unlike Flower's beauty and eyewear offerings, the latter of which went live last May, it's unlikely the clothing range would be sold through Walmart — though Barrymore will reportedly always give the mega-retailer the "first right of refusal."

Flower's lofty expansion goals should serve as no surprise for those who have kept tabs on the brand since it first entered the cosmetics space three years ago. Not only has it received rave reviews from beauty critics (including our own Cheryl Wischhover), but the apparel industry is one with which her extended family is intimately familiar: Her father-in-law, Arie Kopelman, is the former president and chairman of Chanel. 

While a spokesperson for Flower was unable to confirm any details listed by the AP, the brand was able verify that they were, and I quote, a "teaser of possibilities in the near future." Until we get more solid information, now might be a good time to scoop up your first Flower product if you haven't already. It's always fun to get in on something before it hits the big leagues.

This story has been updated to include the confirmation from Flower.

TAGS

 

DREW BARRYMOREFLOWER BEAUTY

BY

 MAURA BRANNIGAN