Cruelty Free or Not So Cruelty Free

  Some makeup brands that claim to be cruelty free are not as cruelty free as you would think but with all the labels saying so, who could deny it being cruelty free, right?? πŸ‘πŸ’žπŸ’…πŸ’‹πŸ‘

Well, here is the dilemma, there are parent companies that are still testing on animals and reaping the profits from the cruelty free brands they own so in turn, you still end up with not so much a win when you purchase from anyone owned by a company that tests on animals. Yes, I know, disappointing!!

  Here is an example of a cruelty free brand that is owned by another brand that is not cruelty free. Loreal tests on animals and is a parent company to The Body Shop, which does not test on animals but because of the parent company, I personally can not consider The Body Shop cruelty free. πŸ‘ŽπŸ‘ŽπŸ‘ŽπŸ‘Ž

The thing to consider is that purchasing from The Body shop, still supports Loreal. It's money in their pocket and it's basically a way for them to get in on the cruelty free profits without sacrificing Loreal's standards of animal testing. πŸ’°πŸ’°πŸ’°πŸ’°It's still not a good alternative if you truly aim to be #crueltyfree.

If you want reliable recommendations for cruelty free brands that adhere to this standard of what is actually cruelty free, then go to  http://www.crueltyfreekitty.com/ 

I am not saying you have to give up the cruelty free brands you love because of this information but I am only hoping to better inform those who always aim to do more when it comes to putting an end to animal testing and this is just one more way to make a difference. Every effort is so much better than none at all!!! 

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